Division Introduction
Modern industry requires experts who have the highest practical ability in business management in order to be successful in the fast-changing environment of our high-tech society. Responding to such needs, the department prepares student to become trained individuals through demand-centered training and practical skills, this is accomplished by the three departments.
Department Introduction
- Marketing Information
- manufacturing &service industry(marketing, sales, planning, PR, advertising, channel distribution, customer service, customer counseling, tele-marketing, customer satisfaction center, CRM, general office workers) channel logistics field(department store, discount shop, whole sale shop, whole &retail field)
- Advertising & PR
- client(PR division of a company or a public institution, PR division of a non-profit organization i.e. political party or consumer group) advertising agency(Cheil communication, LG Ad, Daehong Ad, Oricom, Welcomm, JWT adventure, Diamond Ad) internet-related company, transferring to a 4-year course university.
- Distribution Logistics
- channel logistics field (Shinsegye, Lotte Department Store, Galleria, Big Discount store, Buying commodities at whole &retail store, taking care of store and shop) general company(products distributions, sales channel logistics administration), continue studies at a higher level
Course of Study
Marketing Information
| Course title | Hour/Unit | Course type | |
|---|---|---|---|
| Common | Computer Practice I, II | 4/4 | Theory |
| Discipline of Business Administration | 3/3 | Theory | |
| Marketing | 3/3 | Theory | |
| Electives | Principle of Advertising | 3/3 | Theory |
| Marketing Channel Management | 3/3 | Theory | |
| Consumer & Market | 2/2 | Theory | |
| Consumer Behavior | 3/3 | Theory | |
| Service Marketing | 3/3 | Theory | |
| Comsumer Related Regulation | 3/3 | Theory | |
| Promotion Management | 3/3 | Theory | |
| Practice of Business Incubator | 3/3 | Theory | |
| Practice of Marketing Planning | 3/3 | Practice | |
| Internet Marketing | 3/3 | Practice | |
| Practice of Consumer Consulting | 3/3 | Practice | |
| Brand Management | 3/3 | Theory | |
| Marketing Research | 3/3 | Practice | |
| Practice of Sales Management | 3/3 | Theory | |
| Practice of Promotion Event | 3/3 | Practice | |
| Practice of Enterprise Resource Planning | 3/3 | Practice | |
| Case Study of Marketing | 3/3 | Practice | |
| Cross Culture Management | 2/2 | Theory | |
| Customer Relationship Management | 3/3 | Practice | |
| Global Marketing | 3/3 | Theory | |
| Field Practice | 0/2 | Practice |
Advertising & PR
| Course title | Hour/Unit | Course type | |
|---|---|---|---|
| Major Requirement | Foreign Language I.II | 4/4 | Theory |
| Commom | Computer Practice I, II | 4/4 | Theory |
| Discipline of Business Administration | 3/3 | Theory | |
| Marketing | 3/3 | Theory | |
| Principle of Advertising | 3/3 | Theory | |
| Marketing Channel Management | 3/3 | Theory | |
| Consumer & Market | 2/2 | Theory | |
| Electric | Consumer Behavior | 3/3 | Theory |
| Print Advertising Design I, II | 3/3 | Practice | |
| Advertising Copywriting | 3/3 | Theory | |
| Advertising Research Practice | 2/2 | Practice | |
| Advertising Planning Practice | 3/3 | Practice | |
| Visual Advertising Design I, II | 3/3 | Practice | |
| Event Planning Practice | 3/3 | Practice | |
| Editorial Design Practice | 3/3 | Practice | |
| Creative Strategy | 3/3 | Theory | |
| P.R Planning Practice | 3/3 | Practice | |
| Internet Advertising | 3/3 | Theory | |
| Advertising Media Strategy | 3/3 | Theory | |
| Advertising Design Portfolio | 3/3 | Practice | |
| Presentation Technique | 3/3 | Practice | |
| Advertising Case Study | 3/3 | Practice | |
| Field Practice | 2/0 | Practice |
Distribution Logistics
| Course title | Hour/Unit | Course type | |
|---|---|---|---|
| Major Requirement | Foreign Language I.II | 4/4 | Theory |
| Commom | Computer Practice I, II | 4/4 | Theory |
| Discipline of Business Administration | 3/3 | Theory | |
| Marketing | 3/3 | Theory | |
| Principle of Advertising | 3/3 | Theory | |
| Marketing Channel Management | 3/3 | Theory | |
| Consumer & Market | 2/2 | Theory | |
| Electric | Consumer Behavior | 3/3 | Theory |
| Service Marketing | 3/3 | Theory | |
| Physical Distribution Management | 3/3 | Theory | |
| Marketing Research | 3/3 | Practice | |
| Practice of Trade Area Analysis | 3/3 | Practice | |
| Distribution & Logistics-Related Regulation | 2/2 | Theory | |
| Internet Marketing | 3/3 | Practice | |
| Practice of Consumer Counseling | 3/3 | Practice | |
| Store Management | 3/3 | Practice | |
| Theory of Storage & Lordling | 3/3 | Theory | |
| Merchandise Management | 3/3 | Theory | |
| Merchandising | 3/3 | Practice | |
| Buying Management | 3/3 | Theory | |
| Case Study of Distribution | 3/3 | Practice | |
| Practice of Enterprise Resource Planning | 3/3 | Practice | |
| Theory of Cargo Transportation | 3/3 | Theory | |
| Customer Relationship Management | 3/3 | Practice | |
| Field Practice | 0/2 | Practice |